Small Model Leading the Big World | Hong Kong Ship King & Micro Shipping Join Hands to Create Extrao

2023-09-19


01

The Legend of the Top Shipping Giant
OOCL (Orient Overseas Container Line)



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When it comes to Hong Kong's top luxury families,

 many people may think of the Li Ka-shing family 

and the Ho Tung family.

 But today, we have to mention the first family 

of Hong Kong's politics and business, 

the famous Asian Ship King - the Dong family, 

headed by Dong Hao Yun. Over 50 years ago, 

Mr. Dong Haoyun

 (founder of OOCL, 

father of Tung Chee-hwa, 

the first Chief Executive of the Hong Kong Special Administrative Region) 

had a great ideal to establish 

the first international Chinese merchant fleet.



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In 1947, 

Mr. Dong realized his dream, 

and his merchant ship became the first Chinese ship 

to reach the other side of the Atlantic 

and Europe. 

He then continuously expanded the regular passenger 

and cargo transportation services under

 the name of Gold Mountain Shipping Company. 

Today, 

OOCL has become one 

of the world's largest container shipping 

and logistics service providers, 

with more than 230 branches in over 58 countries worldwide. 

It is a world-renowned top shipping enterprise.




02

OOCL & Micro Shipping
Small Models Traveling the World


Small Model Leading the Big World | Hong Kong Ship King & Micro Shipping Join Hands to Create Extrao(图4)


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While large ships carry goods to all corners of the world, 

small models bring stories to the hearts of the public.
When it comes to the connection between OOCL 

and Micro Shipping, we have to go back three years.



Desk Tidy Container


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Small Model Leading the Big World | Hong Kong Ship King & Micro Shipping Join Hands to Create Extrao(图8)



In 2021, 

the OOCL desk tidy container project was launched, 

and Micro Shipping was fully responsible for 

the conception, design, production, packaging, 

quality inspection, 

and transportation of the project. 

In order to facilitate the handling by employees,

 Micro Shipping specially customized exclusive 

color packaging boxes, 

and changed the original standard 

of 36 pieces per box to 18 pieces per box

At the same time, different packaging methods 

and outer box labels were designed for different regions 

and purposes according to the 54 countries 

and regions of shipment arrival, 

in order to facilitate better identification 

and convenient gifting.



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In the end, 

after passing the quality inspection, 

a total of 16,500 desk tidy containers with corporate characteristics and shipping culture were shipped 

in batches to various parts 

of the world by sea, air, and partial land transportation. 

The container models, full of shipping features,

 have transformed into creative, practical, 

and beautiful desk storage boxes, 

becoming a popular cultural 

and creative product of OOCL.



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In 2022, 

with the success of the first batch of desk tidy containers,

 OOCL added another 3,000 sets of desk tidy containers. 

With their versatile shapes 

and freely configurable space partitions, 

they can easily meet the desktop storage needs 

of various places such as offices 

and study rooms. 

They are creative, beautiful, practical, and fun,

 leaving a deep impression 

and becoming a distinctive corporate image symbol 

on global shipping routes.







03

Three Years Together, Three Voyages


Experience the Beauty of High-Precision 

Manufacturing in the Cloud
In 2023, 

with the successful launch 

of the "Orient Zebrugge" new giant ship 

by OOCL, 

Micro Shipping took on the important role 

for the third time and became an important partner 

in their container ship model project.



Small Model Leading the Big World | Hong Kong Ship King & Micro Shipping Join Hands to Create Extrao(图14)



Currently, 

about 1,000 sets of container ship models 

of different sizes (20cm, 40cm, 60cm, 90cm) 

are being launched one after another,

 and the large-scale production is also in the final stage. 

Orders are still increasing, and the entire project 

will be completed through phased delivery.

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20cm container ship model


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40cm container ship model



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60-90cm container ship model


Unlike the desk tidy containers, 

container ship models are more delicate and complex.

 Each model consists of over 100 components 

and involves more than 200 production processes. 

With the cooperation of a team of craftsmen 

and technicians with over 20 years of experience, 

the modern-style ship models shine 

with a new charm under traditional craftsmanship.
Precision under the machine, 

delicacy in the hands of craftsmen, 

the more attention to detail, 

the more exquisite it is.


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 Although the finished products are scaled down,

 they can still highly restore the windows 

and antennas of the bridge, 

the anchor machine and anchor chain on the bow deck, 

the propellers on both sides of the bottom of the bow, 

and a group of neatly arranged containers... 

When you admire and play with them, 

you will feel as if you are on 

a giant ship weighing thousands of tons, 

sailing through the vast sea, 

experiencing the ultimate pursuit of excellence and the integration of craftsmanship between OOCL 

and Micro Shipping. 

It makes them even more rare 

and precious artworks and collectibles.



04

Get to Know MICRO SHIPPING
Start with the First Model!
From the beginning of the model!


From shipping to shipping.
In June of this year, due to 

an opportunity for investigation, 

the Micro Shipping team visited the headquarters 

of OOCL in Hong Kong, 

getting a close look at the top shipping giant 

and experiencing the glory of Chinese shipping. 

At the same time, this face-to-face communication 

and discussion will undoubtedly lay 

a solid foundation for longer-term cooperation between 

the two parties.


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One shipping enterprise story after another, 

one batch of ship models full of characteristics

 and cultural heritage, 

one creative derivation of shipping culture after another, carrying the long years of shipping enterprises 

and the brilliant marks left in the river of time.
At the same time,

 it has also provided the best proof of Micro Shipping's professionalism, quality,

 and comprehensive services.

 While gaining market recognition, 

it has also brought more abundant shipping culture 

and better shipping services to various parts 

of the world along with more 

and more shipping enterprises.


Small Model Leading the Big World | Hong Kong Ship King & Micro Shipping Join Hands to Create Extrao(图31)



This is the original intention of MICRO SHIPPING 

and will also become the greatest driving force for future progress.
If you want to know MICRO SHIPPING, 

start with the first model!