2019-03-06
Speaking of mooncakes, it reminds people of Mid-Autumn festival, a bright moon.
Speaking of containers, it reminds people of terminals, transportation.
"Moon cake + Container" two seemingly irrelevant words combined then it is CHAMFOO, a new shipping culture brand was born.
This is a true story.
Time: 2009 Mid-Autumn festival eve
Background: Global financial crisis
Location: Fortune 500 Shipping giant-MSK Shenzhen HQ
Due to the global financial crisis, import and export trade has been seriously shrinking. The sea freight from China to European basic ports has dropped to $500 even zero freight. Large number of factories closed down, when the groups of customers who depended on each other for survival collapsed one after another. Shipping people spent every single day facing enormous unemployment, performance and outstanding pressure. The first sentence in the daily meeting is "Do you have booking today?" And everyone's QQ, MSN, is flashing three words: "Give me goods!"
This autumn is the most arduous ever for shipping people.
Mid-Autumn Festival is still on schedule, "mooncake" is the most appropriate keyword. In fact, whether giving moon cakes, or receiving moon cakes, we all know: moon cake = booking. However, moon cakes are easy to give, booking is difficult to get. When customers look at the table full of moon cakes, who can remember which was the person presented the mooncake? The later the present the more counterproductive, because "Mooncake every day, booking is away" It is said that someone gave the mooncake out, after a few days, the moon cakes returned to his own hands, even with his own business card inside.
While the outside market is bleak, the sales department of MSK is busy with preparing a marketing activity-"Booking with MSK, you can get container mooncakes." Once the activity was launched in Shenzhen and soon swept across South China Cluster. In less than two weeks, it caused a huge sensation in the shipping market throughout Greater China area. MSK sales and customer service phone calls kept rising one after another. Except placing bookings, getting a container mooncake box with MSK blue star logo was everyone’s desire.
The event "MSK booking, Container mooncakes" has achieved an unprecedented success and it is a typical successful case of adversity marketing. Mr. Jianfeng, Hao, founder of CHAMFOO, as an outstanding MSK TOP SALES, His keen sense of commercial acumen made him realize that this was a market with great potential. He was the first one that proposed the concept of shipping gifts / PROFESSIONAL MARINE SOUVENIR, and then started “Chamfoo Shipping Gift Co., Ltd.” which now renamed as “Micro Shipping Cultural Communication Co., Ltd. ” and registered the trademark of CHAMFOO, where the brand story began.
CHAMFOO, was founded by a group of young people who were engaged in shipping with passion and love. They merged everything from daily work and lives in shipping at all aspects into each product with the distinctive perspective, feeling and understanding of shipping culture being as shipping people.
"To seed with happiness among people, To create value for shipping enterprises" is their consistent pursuit as always.
CHAMFOO，FULL STEAM AHEAD。
Just like their Slogan: 1st brand of marine souvenir, the giant of Micro Shipping.
